客户关系管理最基本的问题是量化顾客终身价值。
Customer lifetime value (clv) is the key concept within CRM and it has become a main study area of CRM.客户终身价值(CLV)是CRM中的一个核心概念,是当前国内外CRM研究的一个重要分支。
The clv model is conducive to enterprise's identification of key customers in the marketing and therefore the limited resources can be better exploited.顾客终生价值(CLV)模型有助于企业管理者识别营销渠道中的关键顾客,从而更有效地利用有限资源。