对不同决策支持系统做了简要分析和比较,并给出了一种适用于我国家电企业的广告投放决策支持系统。
The ad-rate is the important part of the running cost of the modern corporations. The level of pricing ads is an important factor that makes the entire economy running smoothly.广告费用 是构成现代商业企业运营成本的 重要组成部分, 广告定价水平 是事关到整个经济环境顺畅运行的 重要因素。
Analysing the ad-rate of network, the paper points out that the ad-rate is mainly related to cost of the utilized media, so the main part of pricing the network ads is web media cost.本文通过对网络广告费用构成的分析,指出广告费用绝大部分由媒体使用费用构成,从而明确了网络广告的定价主体——网络媒体。