广告艺术
广告艺术
以广告艺术服从广告目标,突出广告的感召力。
So-called advertisement art is to refer to the behavior art being in progress for the commodity sells purpose.所谓广告艺术是指为商品销售目的而进行的表现艺术。
Advertisement art is different from pure art by its appeal's utility, advertisement's appeal realizes its utilitarian objective in aesthetic ways generally.广告艺术以其诉求的功利性区别于纯粹艺术,广告诉求通常以审美的方式去实现自身的功利目标。