广告双关语
广告双关语
本文试图用概念合成理论解释这四类广告双关语效果的达成。
With the application of pun, alliteration, hyperbole, or parallelism and focus on the different writing styles , advertisement has great attraction, thus stimulating the purchase desire of consumers.成功的广告用语因其运用了双关词、头韵、夸张、排比等修辞手段,并注重广告用语的文体特色,从而使广告具有巨大的吸引力,产生激发消费者购买欲的作用。
To achieve this goal, advertisement writers often use an analogy, to be people, pun, rhyme, such as figures of speech to enhance the expression of the effect of language.为实现此目的,广告撰稿人常利用比喻、拟人、双关、押韵等修辞格来增强语言的表达效果。