科层管理
科层管理
美国国家航空航天局已经开始采取行动,聘请管理顾问 ProOrbis 制定一项计划,以削减官僚机构。
But doesn't this kind of approach imply imposing another layer of bureaucracy - category management or portfolio management - on the marketing process?但是,这种途径意味着,将在市场营销过程中再施加一层官僚架构(产品类别管理或产品组合管理),难道不是吗?
From basic theory to concrete practice, media management, as a new discipline, contains the concept of "rationality", "regularity" in "bureaucracy", and shows certain coupling.媒介管理作为一门新兴学科,从理论基础到具体实践,都包含着“科层制”中“合理性”、“规则化”的观点,显示出一定的耦合性。