"he had respect for his rivals"
"he wanted to know what the competition was doing"
1.竞争者;对手
A company'scompetitors are companies who are trying to sell similar goods or services to the same people.
e.g. The bank isn't performing as well as some of its competitors.
这家银行表现得不如几家竞争对手出色。
2.选手;参赛者
Acompetitor is a person who takes part in a competition or contest.
e.g. Herbert Blocker of Germany, one of the oldest competitors, won the individual silver medal.
德国的赫伯特·布洛克尔是年纪最大的选手之一,赢得了个人项目的银牌。
1. 竞争对手:mer) 竞争对手(competitor) 企业本身(Company) 战略思考与战略规划 战略规划的整体架构 使命理念愿景目标战略的关系 总体战略/事业战略 战略规划的方式与实务操作三 战略分析技巧 环境因素分析 产业分析 顾客分析 竞争对手分析 公司能力分析 产品组合分析 市场组合分析 强势与弱势汇总 SWOT整合分析五 战略方案研議 战略形态
2. 对手:西方的市场营销学学者在九十年代初即提出,企业要从顾客导向转变为市场导向,必须平衡地从顾客(Cus tomer)、竞争对手(competitor)及企业(Company)的角度考虑和分析市场营销活动及相关的决策与管理问题,此即3C's模式.